Reach relevant audiences through intelligent media strategies, programmatic advertising, and performance-focused campaign execution.
Protecxo plans, buys and optimises digital advertising for brands, agencies and performance marketers. We combine media strategy with hands-on programmatic execution, so the people who design your plan are the same people accountable for how it runs.
Every engagement starts with a brief and ends with a clear account of what happened. In between, we choose the channels, inventory and audiences most likely to reach the right people at a sensible cost, and we keep adjusting as the data comes in.
Use one service or all of them. Each is a line in the same plan, judged against the same objective.
Programmatic advertising buys impressions automatically, one at a time or through agreed deals. The method decides what you can control — and what you pay for that control.
Programmatic advertising| Method | Access | Pricing | Volume | Its role in a plan |
|---|---|---|---|---|
| Open auction | Any buyer, real-time bidding | Variable, set per impression | Not guaranteed | Efficient reach with curated supply lists |
| Private marketplace | Invited buyers via a deal ID | Auction above an agreed floor | Not guaranteed | Chosen publishers and environments |
| Programmatic guaranteed | One buyer, one publisher | Fixed, agreed in advance | Guaranteed | Presence that can't be missed |
For real-time buying, the whole sequence typically completes in a fraction of a second, before the page has finished loading.
Formats are chosen for the role they play in the plan, not because they are available. Here is what each one is for.
Standard banner sizes and rich media across websites and apps, bought with viewability in mind.
In-feed and recommendation placements built from your headline, image and brand name, labelled as sponsored.
In-stream, out-stream and connected TV where available, planned around completion and attention.
Good audience strategy picks the layers that suit the objective, and leaves out the ones that only add cost. Try combining a few.
Broad and relevant: suited to awareness and launch phases.
Illustrative. Shows the direction of the trade-off, not a forecast.
You set the objective, budget and guardrails. We run the campaigns day to day and report back on a rhythm you agree.
You decide
We run
Protecxo sits on the advertiser's side of the market. Our recommendations are judged by one test: are they good for your campaign?
Before a single impression is bought, we agree what success looks like, how it will be measured and what we'll compare it against.
Plans state the reasoning behind every allocation. Reports show what ran, where it ran and what changed along the way.
Supply rules, exclusions and verification are part of the launch checklist, agreed with you before spend begins.
The same sequence for every engagement, adapted to your timeline. You know what happens next and what you receive at each stage.
We work through your objectives, audiences, markets, past results and constraints, and ask the questions a plan depends on.
You receive: Agreed brief and success measures
Channel mix, buying methods, audience strategy, budget split, flighting and KPIs, with the reasoning written down.
You receive: Written media plan and flowchart
Campaign builds, tracking, creative trafficking, brand-safety settings and a pre-launch checklist review.
You receive: Signed-off QA checklist
Campaigns go live with close monitoring in the first days, when delivery and tracking issues are most likely to appear.
You receive: Launch confirmation and first pacing check
Daily pacing, bid and budget adjustments, placement reviews and planned creative tests, recorded in a change log.
You receive: Change log you can read at any time
Reports against the KPIs in the plan, with commentary on what changed, why, and what we recommend next.
You receive: Weekly reports and an end-of-flight review
We are not tied to a single platform. Each plan names the tools it uses and why they suit your channels, markets and data.
Share your objectives and we'll reply with questions, a recommended approach and the next steps. No obligation.