Platform-independent, so the plan comes first.
We don't sell a proprietary platform. We choose the buying, data, verification and measurement tools that suit each campaign, and we tell you which ones we've chosen and why.
The layers behind every campaign.
Data and audiences
Signals that decide who an ad is relevant to: your first-party data, page context and audience segments.
Activated within your consent framework; contextual approaches preferred where personal data is restricted.
Buying
Demand-side platforms that evaluate and bid on impressions, and the deals and supply paths they buy through.
Selected per campaign for channel coverage, market availability and data integrations.
Safeguards
Brand-safety settings, inclusion and exclusion lists, and independent verification of where ads appear.
Configured before launch and reviewed throughout the flight.
Measurement
Conversion tracking, attribution settings, viewability and video completion measurement.
Agreed in the media plan, so results are judged the same way from day one to final report.
Reporting
Delivery, cost and outcome data brought together around the KPIs in your plan.
Scheduled reports with commentary, plus a change log of every optimisation.
Supply standards we buy against.
Industry standards make the programmatic supply chain more transparent. We use them as part of how we decide where your budget goes.
- ads.txt and app-ads.txt
- We prefer inventory from sellers authorised by the publisher, so you are buying from who you think you are buying from.
- sellers.json and the supply chain
- Seller identity and the path an impression takes are signals we use to keep supply paths short and transparent.
- Invalid traffic
- Pre-bid filtering and post-campaign review help keep non-human and fraudulent traffic out of your results.
- Privacy and consent
- Targeting respects the consent signals and regulations that apply in each market you advertise in.
What we don't do.
We don't operate an ad exchange, a supply-side platform or a proprietary demand-side platform. Our role is to plan, buy and optimise on your behalf using the platforms that best fit your campaign.
That independence is deliberate. It means our recommendations are about what your campaign needs, not what a particular piece of technology needs to sell.
Bring us your next campaign brief.
Tell us what you want to achieve. We'll come back with questions, a recommended approach and an honest view of what it will take.