Display that earns its place on the page
Standard banner sizes and rich-media formats bought programmatically across sites and apps, with viewability and placement quality treated as part of the plan.
A good fit when
- You need visual reach across many sites and apps.
- You want to support a launch or a seasonal moment with consistent presence.
- You plan to retarget visitors with clear, product-led creative.
Display Advertising, explained.
Display is the most widely available programmatic format and the easiest to waste money on. Low-quality placements, ads below the fold and cluttered pages can deliver impressions that nobody sees. We plan display around placements that are likely to be viewed, on sites and apps that suit the brand.
We also help creative teams prepare a sensible set of sizes, so ads can win the inventory that matters without producing dozens of variations nobody needs.
How it can sit in a campaign plan.
- Standard sizes
- Rich media
- Retargeting display
What's included.
- Format planning
- The core sizes most inventory uses, plus rich-media units where the objective justifies them.
- Viewability-led buying
- Placement selection and measurement that prioritise ads people can actually see.
- Creative specifications
- Clear size, weight and file guidance for your creative team or agency.
- Placement review
- Ongoing pruning of placements that deliver poor viewability or engagement.
Questions advertisers ask
Which banner sizes do we need?
A small core set covers most programmatic inventory. We confirm the recommended sizes for your plan and markets before creative production starts.
How do you measure viewability?
Through the measurement available in the buying platform and, where agreed, an independent verification provider. Metrics follow industry viewability definitions.
Planning display advertising?
Tell us what you want to achieve. We'll come back with questions, a recommended approach and an honest view of what it will take.