A media company built around the advertiser.
Protecxo plans, buys and optimises digital advertising for brands, agencies and performance marketers. Our job is to make every advertising dollar answer to an objective.
Why we exist.
Programmatic advertising gives advertisers access to an enormous range of inventory and data. It also introduces layers of technology, intermediaries and settings that can make it hard to see where money goes and what it achieves.
Protecxo was set up to sit firmly on the advertiser's side of that market. We bring the planning discipline of a media agency and the hands-on execution of a programmatic trading desk, and we stay accountable for both.
That means written plans, agreed measures of success, safeguards set up before launch and reporting that explains what happened — including what didn't work.
The disciplines behind every campaign.
- Media strategy
- Turning business objectives into channel mixes, audience strategies and measurable KPIs.
- Programmatic buying
- Running campaigns across buying platforms, deals and formats, day after day.
- Campaign operations
- Setup, trafficking, tracking and the quality checks that keep launches clean.
- Analytics and reporting
- Reading results honestly and turning them into the next decision.
Based in New York. Working with advertisers internationally.
Our team works with brands and agencies across markets and time zones. Campaign coverage for your markets is confirmed in every media plan.
Protecxo Inc.
1250 Broadway, Suite 3611
New York, NY 10001
United States
Bring us your next campaign brief.
Tell us what you want to achieve. We'll come back with questions, a recommended approach and an honest view of what it will take.