Private marketplace deals
When your inventory suits an advertiser's audience or environment, we can buy it through a deal ID you set up, at a floor you agree.
Advertiser demand for quality publishers.
Protecxo buys media on behalf of advertisers. When a publisher's audience and environment fit our clients' campaigns, a direct programmatic relationship can benefit both sides.
How publishers work with us.
Programmatic guaranteed
For campaigns that need committed volume — launches, sponsorships, seasonal moments — we can agree fixed-price, fixed-volume deals.
Curated open-auction supply
Quality inventory available through supply partners can be added to the inclusion lists our campaigns buy from.
What we look for in inventory.
Our advertisers rely on us to buy responsibly. These are the standards we apply.
- Authorised selling
- Inventory listed correctly in ads.txt or app-ads.txt, with sellers identifiable in sellers.json.
- Content suitable for brands
- Original content, clear editorial standards and no misleading or made-for-advertising pages.
- Viewable placements
- Ad placements people can actually see, without excessive ad density or stacking.
- Genuine audiences
- Traffic free from invalid activity, with sources you are comfortable sharing.
- Privacy compliance
- Consent collected and passed in line with the regulations that apply to your audience.
Have inventory our advertisers should see?
Tell us about your audience, formats and the markets you serve. If there's a fit with current or upcoming campaigns, we'll explain how a deal could work.