Ads that match the feed they appear in
Native ads take the look and feel of the page around them — a headline, an image and a brand name — so they read as part of the experience rather than an interruption.
A good fit when
- Your message benefits from a headline and a story rather than a banner.
- You are promoting content, guides or considered products.
- You want to reach people while they are reading, not scrolling past.
Native Advertising, explained.
Native formats are assembled by the publisher from the components you provide: headlines, descriptions, images and a brand name. Because they adapt to each site's design, they tend to suit content-led messages, considered purchases and campaigns that send people somewhere worth reading.
We plan native with disclosure in mind. Native ads are clearly labelled as sponsored by the publishers that carry them, and good native creative earns attention honestly rather than imitating editorial.
How it can sit in a campaign plan.
- In-feed placements
- Content recommendation
- Headline tests
What's included.
- Asset preparation
- Headline, description and image variations prepared to each format's limits.
- In-feed and recommendation placements
- Native supply chosen for the content environments that suit your message.
- Headline and image testing
- Structured testing of the components that most influence attention.
- Landing-experience review
- Making sure the page people land on delivers what the ad promised.
Questions advertisers ask
What assets do native ads need?
Typically a set of headlines, short descriptions, images in a few aspect ratios, a logo and a brand name. We share exact requirements for your plan.
Are native ads labelled?
Yes. Publishers display sponsorship labels on native placements, and we only buy native supply that discloses advertising clearly.
Planning native advertising?
Tell us what you want to achieve. We'll come back with questions, a recommended approach and an honest view of what it will take.