Your media planned, bought and run by a dedicated team
A fully managed service. We build the plan, activate the buys, watch delivery every day and report against the KPIs you set, so your team keeps strategic control without having to operate the platforms.
A good fit when
- You don't have an in-house programmatic team, or it is at capacity.
- You are an agency that needs reliable execution under your own client relationship.
- You want one accountable partner from plan to final report.
Managed Media Buying, explained.
Running programmatic campaigns well takes daily attention: checking pacing, reviewing placements, adjusting bids, rotating creative and answering the question every stakeholder eventually asks — is it working? Many marketing teams would rather own the strategy than staff the platforms.
With managed media buying, Protecxo becomes the team that operates your campaigns. You agree objectives, budget and guardrails with us; we handle execution and keep you informed with a predictable reporting rhythm and a named point of contact.
How it can sit in a campaign plan.
- Brief and media plan
- Setup and QA
- Live optimisation
- Reporting
What's included.
- Media planning
- Channel mix, audience strategy, budget split, flighting and KPIs agreed in a written plan before launch.
- Setup and trafficking
- Campaign builds, tracking, creative trafficking and naming conventions that keep reporting clean.
- Pre-launch QA
- A checklist pass on targeting, tags, landing pages, frequency caps and brand-safety settings before spend begins.
- Daily optimisation
- Pacing checks, bid and budget shifts, placement pruning and creative rotation throughout the flight.
- Reporting and reviews
- Scheduled reports in the format you need, plus review calls to agree what changes next.
Questions advertisers ask
Who will we work with day to day?
Each client has a named campaign lead who owns the plan and reporting, supported by specialists for buying, setup and analysis.
How often will we get reports?
Reporting cadence is agreed in the media plan. Weekly summaries and a fuller end-of-flight report are a common starting point.
Can you work under our agency's brand?
Yes. For agencies we can operate as an execution partner, with reporting prepared for you to share with your clients.
Planning managed media buying?
Tell us what you want to achieve. We'll come back with questions, a recommended approach and an honest view of what it will take.