Video across the web, apps and the big screen
In-stream, out-stream and, where available in your markets, connected TV — planned so each video format does the job it is best at.
A good fit when
- You have video creative, or plan to produce it.
- You want to build awareness or consideration at scale.
- You want to extend a TV campaign into streaming audiences.
Video Advertising, explained.
Video formats vary more than they first appear. In-stream ads play before or during video content people chose to watch; out-stream ads play within articles and feeds; connected TV places ads on television screens through streaming services and apps. Each has different costs, completion behaviour and creative needs.
We plan video by role: the format that builds reach for a launch is rarely the one that drives a considered decision. Measurement follows the same logic — completion and attention for brand objectives, and downstream actions where they can be measured.
How it can sit in a campaign plan.
- Connected TV
- In-stream
- Out-stream
What's included.
- Format strategy
- The right mix of in-stream, out-stream and connected TV for the objective and budget.
- Creative guidance
- Length, aspect-ratio and opening-seconds advice for each placement type.
- Completion and attention
- Buying and optimisation that account for how much of the ad is actually seen.
- Cross-screen frequency
- Caps that consider the same viewer across devices where the platform supports it.
Questions advertisers ask
Is connected TV available in every market?
No. CTV inventory varies by country and platform. We confirm availability and pricing for your markets in the media plan.
What video lengths work best?
It depends on placement. Shorter edits suit out-stream and skippable placements; longer cuts can work in-stream and on CTV. We recommend lengths per placement before production.
Planning video advertising?
Tell us what you want to achieve. We'll come back with questions, a recommended approach and an honest view of what it will take.