Programmatic buying, planned around your objective
We buy display, native and video inventory programmatically on your behalf, choosing between open auction, private marketplace and guaranteed deals according to what each campaign has to achieve.
A good fit when
- You want reach across many publishers without negotiating with each one.
- You need control over who sees your ads, where and how often.
- You want budget to move toward what is working while the campaign is live.
Programmatic Advertising, explained.
Programmatic advertising is the automated buying of ad impressions. Instead of booking placements site by site, a demand-side platform evaluates each available impression and decides, in milliseconds, whether to bid and at what price. That decision can use audience data, page context, device, location and time, and it happens across thousands of publishers at once.
The technology is widely available; the judgement is not. Which inventory deserves a bid, which deals are worth paying a premium for, how fast a budget should spend and when to stop buying a placement are planning decisions. That is the work we do for advertisers: we set the strategy, run the buying and keep it accountable to your KPIs.
How it can sit in a campaign plan.
- Open auction
- Private marketplace
- Programmatic guaranteed
- Verification
What's included.
- Buying-method strategy
- A deliberate mix of open auction for scale, private marketplace deals for quality and programmatic guaranteed where you need committed volume.
- Supply curation
- Inclusion and exclusion lists, deal selection and a review of the paths inventory reaches you through, so spend lands on the sites and apps you intended.
- Bidding and pacing
- Bid strategies and daily pacing tuned to your flight dates, so budgets neither run out early nor sit unspent at the end of the month.
- Brand safety and verification
- Category exclusions, contextual safeguards and third-party verification set up before launch, not added after a problem.
- Transparent reporting
- Delivery, cost and outcome reporting at the level of detail the buying platform makes available, including domain or app level where supported.
Questions advertisers ask
What is the difference between open auction, PMP and programmatic guaranteed?
Open auction is real-time bidding on inventory available to any buyer. A private marketplace (PMP) is an invitation-only auction set up through a deal ID, usually with a price floor and a defined set of placements. Programmatic guaranteed is a fixed-price, fixed-volume agreement with a publisher that is still delivered through programmatic pipes.
Which buying platforms do you use?
We choose buying platforms per campaign, based on the channels, markets and data your plan requires. The platforms used for your campaign are named in the media plan before anything goes live.
Can we see where our ads ran?
Yes. We share placement, domain or app-level reporting wherever the buying platform makes it available, alongside the inclusion and exclusion lists applied to your campaign.
Planning programmatic advertising?
Tell us what you want to achieve. We'll come back with questions, a recommended approach and an honest view of what it will take.